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Specifics About This Blog

Ever consider authoring a new blog?  A new blog can serve as an outlet for your creativity and productivity.  Plus, you can add functionality with plug-ins later on like video, advertising and monetization.  For example, I set up this blog to supplement instruction in the two courses that I teach with Writer’s Digest University: “Writing Online Content” and “Advanced Blogging.” …

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Looking Pretty for Panda

Google is the dominant search engine, and Panda is the algorithm that Google uses to figure out which websites are high quality or low quality. Gone are the days when a “black hat” web designer could saturate a page with either visible or invisible keywords or load a page with inane hyperlinks to boost SEO.  Now, Google is looking for …

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Google’s Panda

As we all know, the Internet is rife with poor-quality or “garbage” websites.  In an ad hoc attempt to separate the chaff from the wheat and optimize high-quality search results, Google released Panda, an algorithm change in April 2011.  In the interim, Panda has released more than two dozen updates. Although Google has released only limited information on Panda, this …

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CGAW Case Study

Case Study: Coherence, Transparency and Verification As discussed in The Complete Guide to Article Writing, journalism is a practice based on three cardinal tenets: coherence, transparency and verification. Coherence simply means providing options. A coherent explanation presents options in a prudent manner. If only one side of an issue were presented, there’s an intrinsic bias. The journalist should strive to …

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Supplementary Exercises for The Complete Guide to Article Writing

  Sample Exercise 1 The angle of a story in large part depends on your audience. For example, readers of a general interest publication, like your hometown newspaper or the Yahoo News, will best appreciate a story with an angle (pg. 127) that promises widely accessible content and terminology. Whereas, a specific audience, such as an engineer reading an association …