prykhodov © 123RF.com

Looking Pretty for Panda

prykhodov © 123RF.com

prykhodov © 123RF.com

Google is the dominant search engine, and Panda is the algorithm that Google uses to figure out which websites are high quality or low quality. Gone are the days when a “black hat” web designer could saturate a page with either visible or invisible keywords or load a page with inane hyperlinks to boost SEO.  Now, Google is looking for well-written and well-edited websites which comply with its vision, insights and recommendations.
Here are some tips to make your blog content pretty for Panda:

• Make sure your blog content is edited, factual and free of spelling and grammar mistakes.
• Try to make your blog content as rich as possible; avoid sparse content that looks like it was produced by a content mill. Additionally, you can enrich your content with pictures and links.
• Don’t fill your website with superfluous key terms. Google is on the lookout for websites that overuse keywords. Use key terms in a judicious manner. On a related note, be sure to tag your blog postings with key terms, too; doing so builds site infrastructure.
• In addition to improving reader engagement, in-line links boost SEO. Longer links seem to appeal to readers, and, if logical, consider sticking key words and numbers in your links. Additionally, make sure to link to high-quality internal external sites.
•Use Google Trends to identify keyword popularity and related keywords.
• Good places to place key terms are in the title and headers of your posts.
• Meta data like meta titles and meta descriptions are far less important in terms of SEO than they once were. Nevertheless, if you decide to access your WordPress blog’s code and add meta data or activate a meta data plug-in, be smart about it. For example, meta titles should range from 40 to 70 characters, make sense to a human reader and use key terms once. Meta descriptions are longer—between 140 and 160 characters—and use more key terms. These descriptions should also make sense to a human reader.
• Make sure that the information contained in meta descriptions clearly answers a search user’s query. For example, if your key terms, meta titles and meta descriptions relate to fountain pens, don’t write a post about ballpoint pens.

Of note, another factor that also seems to play a role in Google’s SEO is the duration of your domain.  If you purchase a 5-year renewal period as compared with a one-year period, Google search will likely reward you.  This conjecture likely makes sense because websites with longer breaks between renewal have more longevity than fly-by-night website URL which are purchased for a year and never used ore renewed.

For a more robust explanation of what Google looks for when ranking high-quality websites check this link out.

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