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Looking Pretty for Panda

Google is the dominant search engine, and Panda is the algorithm that Google uses to figure out which websites are high quality or low quality. Gone are the days when a “black hat” web designer could saturate a page with either visible or invisible keywords or load a page with inane hyperlinks to boost SEO.  Now, Google is looking for …

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Google’s Panda

As we all know, the Internet is rife with poor-quality or “garbage” websites.  In an ad hoc attempt to separate the chaff from the wheat and optimize high-quality search results, Google released Panda, an algorithm change in April 2011.  In the interim, Panda has released more than two dozen updates. Although Google has released only limited information on Panda, this …